Program Timeline & Activities
- Google Basic Digital Skills & Financial Literacy Skills
- Fundamentals of Digital Marketing - Get Your Business Online (1/2 Day Workshop)
- Quarterly Coaching
- Google - Make sure customers find you online (1/2 Day Workshop)
- Google - Promote your Business with Online Marketing (1/2 Day Workshop)
- Google - Expand your Business to Other Markets (1/2 Day Workshop)
- Digital Starter Pack (website) Professional website built by Africa 118 team together with SME's input.
- Google Ads (Search Engine Marketing) & Optimized Business Profiles
- Targeted digital marketing campaigns GSuite (productivity - key is a professional email to connect with international customers)
- GSuite basic account set up by Africa 118 for the SME + user training.
- Digital Masterclass (led by Digital Account Manager supported by Google)
- One time Digital MasterClass - (1/2 Day Workshop)
- Google - Social Media Marketing
- Google - Connect with Customer over Mobile
- Google - Market Finder Tool
- Monthly Coaching (led by Digital Account Manager)
- Virtual customized coaching sessions led by Digital Account Manager to optimize digital marketing plan for each SME.
- Financial Knowledge for Africa (FiKA) - provided by a financial institution (1/2 Day Workshop) - led by a financial institution
- Venture Building 1
- eCommerce + Payment integration (for SMEs in retail / export-led by Digital Account Manager)
- Google Ads (led by Digital Account Manager supported by Google)
- Social Media (led by Digital Account Manager)
- Access to Financing (provided by a financial institution)
- GSuite (annual subscription - covered 50% by SME)
- Monthly Coaching (led by Digital Account Manager)
- Virtual customized coaching sessions led by Digital Account Manager to optimize digital marketing plan for each SME.
- Venture Building 2 - Scaling your Business 1/2 Day workshop
- Accelerator Program Introduction
- Virtual Introductions for relevant SMEs to key accelerator programs in the region (e.g. Katapult)
- Website + eCommerce + Payment integration (paid 100% by SME)
- Accelerator Program (e.g. Antler East Africa, Katapult Accelerator)
- Business Facilitation sessions with Norwegian organizations (led by Norwegian African Business Association)
- Access to Financing (provided by a financial institution)
- GSuite (annual subscription - covered 100% by SME)
