Email Us: digitalaunchpad@africa118.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Program Timeline & Activities

 
 
 
 
 
 
 

Year One: 2021

 

Training

 
  • Google Basic Digital Skills & Financial Literacy Skills
  • Fundamentals of Digital Marketing - Get Your Business Online (1/2 Day Workshop)
  • Quarterly Coaching
  • Google - Make sure customers find you online (1/2 Day Workshop)
  • Google - Promote your Business with Online Marketing (1/2 Day Workshop)
  • Google - Expand your Business to Other Markets (1/2 Day Workshop)
 

Tools

 
  • Digital Starter Pack (website) Professional website built by Africa 118 team together with SME's input.
  • Google Ads (Search Engine Marketing) & Optimized Business Profiles
  • Targeted digital marketing campaigns GSuite (productivity - key is a professional email to connect with international customers)
  • GSuite basic account set up by Africa 118 for the SME + user training.
 
 
 
 
 
 
 

Year Two: 2022

 

Training

 
  • Digital Masterclass (led by Digital Account Manager supported by Google)
  • One time Digital MasterClass - (1/2 Day Workshop)
  • Google - Social Media Marketing
  • Google - Connect with Customer over Mobile
  • Google - Market Finder Tool
  • Monthly Coaching (led by Digital Account Manager)
  • Virtual customized coaching sessions led by Digital Account Manager to optimize digital marketing plan for each SME.
  • Financial Knowledge for Africa (FiKA) - provided by a financial institution (1/2 Day Workshop) - led by a financial institution
  • Venture Building 1
 

Tools

 
  • eCommerce + Payment integration (for SMEs in retail / export-led by Digital Account Manager)
  • Google Ads (led by Digital Account Manager supported by Google)
  • Social Media (led by Digital Account Manager)
  • Access to Financing (provided by a financial institution)
  • GSuite (annual subscription - covered 50% by SME)
 
 
 
 
 
 
 
 
 
 
 
 
 

Year Three: 2023

 

Training

 
  • Monthly Coaching (led by Digital Account Manager)
  • Virtual customized coaching sessions led by Digital Account Manager to optimize digital marketing plan for each SME.
  • Venture Building 2 - Scaling your Business 1/2 Day workshop
  • Accelerator Program Introduction
  • Virtual Introductions for relevant SMEs to key accelerator programs in the region (e.g. Katapult)
 

Tools

 
  • Website + eCommerce + Payment integration (paid 100% by SME)
  • Accelerator Program (e.g. Antler East Africa, Katapult Accelerator)
  • Business Facilitation sessions with Norwegian organizations (led by Norwegian African Business Association)
  • Access to Financing (provided by a financial institution)
  • GSuite (annual subscription - covered 100% by SME)