Program Timeline & Activities

Year One: 2021

Digital Starter Pack (website) Professional website built by Africa 118 team together with SME's input.
Google Ads (Search Engine Marketing) & Optimized Business Profiles
Targeted digital marketing campaigns GSuite (productivity - key is a professional email to connect with international customers)
GSuite basic account set up by Africa 118 for the SME + user training.

Digital Masterclass (led by Digital Account Manager supported by Google)
One time Digital MasterClass - (1/2 Day Workshop)
Google - Social Media Marketing
Google - Connect with Customer over Mobile
Google - Market Finder Tool
Monthly Coaching (led by Digital Account Manager)
Virtual customized coaching sessions led by Digital Account Manager to optimize digital marketing plan for each SME.
Financial Knowledge for Africa (FiKA) - provided by a financial institution (1/2 Day Workshop) - led by a financial institution
Venture Building 1

eCommerce + Payment integration (for SMEs in retail / export-led by Digital Account Manager)
Google Ads (led by Digital Account Manager supported by Google)
Social Media (led by Digital Account Manager)
Access to Financing (provided by a financial institution)
GSuite (annual subscription - covered 50% by SME)

Monthly Coaching (led by Digital Account Manager)
Virtual customized coaching sessions led by Digital Account Manager to optimize digital marketing plan for each SME.
Venture Building 2 - Scaling your Business 1/2 Day workshop
Accelerator Program Introduction
Virtual Introductions for relevant SMEs to key accelerator programs in the region (e.g. Katapult)

Website + eCommerce + Payment integration (paid 100% by SME)
Accelerator Program (e.g. Antler East Africa, Katapult Accelerator)
Business Facilitation sessions with Norwegian organizations (led by Norwegian African Business Association)
Access to Financing (provided by a financial institution)
GSuite (annual subscription - covered 100% by SME)