Call Us +254 729 905 156
 
 
 
 
 
 
 
 
 
Email Us: digitalaunchpad@africa118.com
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Sessions & Content
 
 
 
 

Grow with Google SMB Content Offering:

 
We have a suite of content designed to help business grow, reach more customers and increase their business potential online.
All sessions are delivered on YouTube Live and last 60mins. The audience are able to ask questions and interact through the chat functionality.
 
 
SMB Content Suite
 
 
 
 
 
Create your digital marketing strategy
 
This session is designed for small business owners and aspiring digital marketers who want to get to grips with the main digital marketing channels. In this session you will learn how to develop a digital marketing strategy, implement it, then track growth.
 
 
 
 
 
 
Make Google My Business work for you
 
Designed for small business owners with a physical business address, this session will show attendees how to get set up on Google My Business. Learners will explore how to optimise their listing to help promote their business and drive footfall. We’ll look at the features of a Google My Business listing and how to engage and respond to customer needs. Attendees will learn practical tips on how to get set up with a Google My Business account and explore how to improve their customer reach.
 
 
 
 
 
 
Use Google Workspace for your business
 
Aimed at small business owners and entrepreneurs, this session will show participants how to leverage the benefits of Google Workspace. It will help people apply insights to overcome productivity and creativity-related business challenges. Participants will also gain practical tips on using Google Sheets: including templates, formatting cells and applying formulas and functions to data, in order to create meaningful documents or reports.
 
 
 
 
 
Additional SMB Content
 
 
 
 
 
 
 
 

Build your brand and sell online

 
An online brand and e-commerce strategy enable businesses to market and sell products online whilst creating a sense of brand loyalty.
This session will help attendees to create an online brand, devise an e-commerce strategy and use social media to drive sales.
  • Establish your brand online
  • Develop your e-commerce offering
  • Utilise social media to drive sales
 
 
 
 
 
 
 

Use marketing tools and social media to grow your business online

 
There are so many different forms of online marketing that it can feel overwhelming at the start.
This session aims to help businesses create and optimise their Google My Business listing, plan a digital marketing strategy and use social/email channels effectively.
  • Set up and optimise your GMB listing
  • Plan your digital marketing strategy
  • Leverage social media channels and email marketing
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Use data and insights to help your business grow

 
To make sure your campaigns are providing a return on your investment, you need to know how they’re performing and how many customers they’re engaging.
This session introduces attendees to data insights and analytics tools which enable them to track their marketing campaigns, gain valuable insights and shape their marketing strategy accordingly.
  • Understand the right questions to ask
  • Identify the best tools to use
  • Understand and analyse your data
 
 
 
 
 
 
 

Create a digital marketing plan

 
Digital marketing provides businesses with a cost-effective and engaging way of communication to their audiences.
This session provides attendees with the knowledge required to devise their own digital marketing plans and utilise digital advertising effectively.
  • An introduction to digital marketing
  • Build your digital marketing plan
  • Harness the power of digital advertising